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Quick Fix for Sales and Marketing Alignment?
Blame the CFO According to BtoB magazine’s coverage of last week’s SiriusDecisions Summit 2011 held in Scottsdale, sales must be “pulled into the fold” by marketing, to better understand alignment and...
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Thought Leadership Merchandising: Rising Above the Noise
Thought Leadership Programs Must be Accountable for Business Outcomes Thought Leadership is one of the most widely used terms in B2B marketing. But there’s a range of opinion regarding what Thought...
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Sales and Marketing Alignment: Facing Professional Culture Clash
The most recent survey of Chief Marketing Officers (CMOs) shows that not much has changed over the past 10 years. CMOs continue their struggle to make the connection between marketing activity and...
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How To Make Marketing An Invaluable Function
In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their...
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